Again, speaking more widely RS gold, the world wide web and the gaming industry are astoundingly fast paced. It is incredibly innovative. With any of these problems, the co-operation between the online service providers, social media, online networks, both the Government and ourselves, all of those different initiatives, more communication and speaking about how to address the not-so-nice side, and in consequence of that--we absolutely think that that is a duty on us as much as everybody else.

That is actually great to hear, as my sense from listening to some signs up until now has been that all the measures you're carrying are reactive, as opposed to proactive, as you've suggested. I believe for all of us it'd be very helpful if there was some clear scientific research and data that can help you when you look and create new products later on, to consider that risk part more broadly into consideration, so not just the guarding stuff but the dependence stuff too. I wished to ask you about data. It was mentioned by you. Just how much can you identify about a runescape participant from the data you collect about them?

As we mentioned earlier, when someone creates an account for RuneScape that they are required to give us their date of birth, their email address, etc. From where they're logging in via the net and so on, their location is collected by us. Beyond that, the large number of information on top of buy runescape 3 gold is game data. That's considering the progress that they have produced in runescape, the content that they have engaged in. If they do decide to make a payment for any of that, that information is gathered.